What is the goal of your app and how to do you measure its success? Do you know what features in your app or website are used most? Do you know what landing page converts more visitors? Is your company trying to become more “data-driven” or follow the lean startup methodology? In this introduction to analytics class, we’ll review some of the cool ways you can use analytics to improve your product.
The class will start off with a presentation on analytics practices and tools. We’ll review concepts like event tracking, A/B testing, segmentation, conversion, and retention. In the second half of the class, we’ll explore a sample data set and do some hands-on exercises that illustrate data modeling and querying.
This class will be taught by Michelle Wetzler, a data engineer at Keen IO. There are no prerequisites for this class. Just bring your laptop and your desire to learn.
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